Privacy Policy

Effective date: [Insert Date]

McCracken Marketing (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website www.mccrackenmarketing.co.uk (“Website”).

1. Information We Collect

We may collect and process the following types of personal data:

• Information you provide to us directly, e.g. name, email address, phone number, and company details when you contact us via forms, email, or phone.
• Technical data, such as IP address, browser type, and usage data, collected via cookies and analytics tools.
• Marketing and communications preferences.

2. How We Use Your Information

We use your data to:

• Provide and improve our services.
• Respond to enquiries and manage client relationships.
• Send marketing communications where you have consented.
• Analyse website usage and improve user experience.

3. Legal Basis for Processing

We process your personal data on the following bases:

• Consent (e.g. subscribing to newsletters).
• Contractual necessity (providing services you request).
• Legitimate interests (improving services, security).
• Legal obligations (record-keeping, compliance).

4. Sharing Your Information

We do not sell or rent your personal data. We may share information with trusted service providers (e.g. hosting, analytics, email platforms) who process data on our behalf, and only where necessary.

5. International Transfers

Where third-party providers process data outside the UK/EEA, we ensure appropriate safeguards are in place (e.g. UK adequacy regulations or standard contractual clauses).

6. Data Retention

We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including legal or reporting requirements.

7. Your Rights

Under UK GDPR you have the right to:

• Access, correct, or delete your personal data.
• Object to processing or request restriction.
• Withdraw consent at any time.
• Lodge a complaint with the ICO (Information Commissioner’s Office).

8. Cookies

We use cookies to improve site functionality and measure performance. You can manage cookies via your browser settings. See our Cookie Policy for more details.

9. Security

We use appropriate technical and organisational measures to protect your data. However, no method of transmission over the internet is 100% secure.

10. Contact Us

If you have any questions about this Privacy Policy, please contact: