The Future of Property Marketing: From Location to Lifestyle
Property marketing in the UK is changing. Learn why semantic SEO, virtual reality, and local SEO are now the key to attracting the right buyers and tenants. By James McCracken, FCIM.
Are you a business owner in the education, training, or property sectors looking to scale, but aren’t ready for an in-house marketing director? I provide flexible, high-impact marketing leadership and hands-on support to drive your business forward.
I build strategies that work. I don’t just talk about marketing; I deliver it. My services are designed to work together to create ecosystem for your business growth.
Clear, data-driven plans to define your market and objectives.
Proven campaigns that fill your pipeline with qualified sales leads.
Expert leadership to guide your team and deliver results, on your terms.
Experience that speaks your language. With decades of experience, I have a deep understanding of the unique challenges and opportunities in key sectors.
From colleges to EdTech, I understand how to navigate the complex world of student acquisition and brand building.
Specialised knowledge in marketing apprenticeships, CPD, and compliance to attract the right learners.
Expertise in residential and commercial property marketing, from driving new enquiries to managing brand campaigns.
A freelance marketing consultant is an experienced professional who provides strategic guidance and hands-on support to help businesses grow. Unlike an in-house employee, I work on a flexible basis, giving you access to senior-level expertise without the cost and commitment of a full-time hire.
When you work with an agency, you often get a junior team and can become just one of many clients. When you hire me, you get my direct, personal attention and over 20 years of hands-on experience. I'm a single point of contact who takes the time to truly understand your business and deliver a bespoke strategy with greater agility and cost-effectiveness.
My pricing is based on the specific scope of work, not a fixed hourly rate. After our initial consultation, I will provide a clear, tailored proposal that outlines the project, timeline, and fixed price. This approach ensures you know exactly what you're paying for and what you'll get in return, with no hidden fees or unexpected costs.
Absolutely. My professional credibility is a cornerstone of my service. As a Fellow of the Chartered Institute of Marketing (FCIM) with decades of experience, I’ve delivered tangible results for clients in the education, training, and property sectors. You can explore my case studies to see real-world examples of how my strategies have driven growth and a measurable return on investment.
I begin every partnership with a no-obligation strategy session to deeply understand your business challenges and goals. From there, I will develop a clear, actionable marketing plan. Once approved, I get to work on execution, with regular progress reports and a focus on transparency. My goal is to become a trusted, collaborative extension of your team.
I do both. While I specialise in strategic planning, I am also a hands-on marketer. I can work with your in-house team to ensure a seamless rollout of campaigns and lead generation efforts, or I can provide complete end-to-end management from concept to delivery.
Property marketing in the UK is changing. Learn why semantic SEO, virtual reality, and local SEO are now the key to attracting the right buyers and tenants. By James McCracken, FCIM.
Are your marketing efforts for training programmes and apprenticeships falling flat? Learn how to use data analytics and targeted content to attract the right learners and measure your return on investment.
Struggling to stand out? Discover how modern education marketing is using video, AI, and hyper-personalisation to engage students and parents in the UK. By James McCracken, FCIM.
