Your Marketing Partner, James McCracken

More Than a Consultant, Your Partner in Growth

Hi, I’m James, and I’ve spent over two decades helping businesses like yours thrive. My journey has taken me from hands-on digital campaign management to leading high-performing marketing teams for companies across the UK. As a Fellow of the Chartered Institute of Marketing (FCIM), I’m committed to staying at the forefront of the industry, ensuring the advice and strategies I provide are both modern and effective.

Based in Manchester, I provide my marketing services both in person and remotely and have worked with businesses across the UK.

My Mission

My goal is to demystify marketing and provide a clear path to growth. I believe that every business, regardless of size, deserves access to senior-level marketing expertise without the burden of a full-time salary. I am passionate about crafting strategies that are not just theoretical, but deliver real, measurable results.

Let’s Work Together

I’m not just a hired hand; I’m an extension of your team. I take a personal, proactive approach to every project, ensuring we meet your goals together.

A Snapshot of My Experience

20+ years of hands-on experience

in strategic marketing, digital campaigns, and lead generation.

FCIM Status

As a Fellow of the Chartered Institute of Marketing, I’ve demonstrated a consistent commitment to professional excellence, leadership, and innovation in the field. This recognition reflects my ability to apply proven marketing principles while adapting to new challenges and technologies.

Proven track record

in the education, training, and property sectors, where I’ve helped organisations align their marketing with growth strategies, deliver measurable recruitment results, and strengthen employer engagement.

Driving growth through strategy and execution

I’ve successfully developed and delivered integrated marketing plans that combine digital, PR, and brand strategy — ensuring clients don’t just have a vision, but a roadmap to achieve it.

Supporting leaders and teams

Beyond consultancy, I provide coaching and training to in-house marketers and business leaders, helping them build capability, confidence, and consistency in their marketing function.

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